ReImagined – Social Media
Social Media Strategy
We will be focusing on the Facebook and Instagram platforms heavily.
Each post will consist of a templated branded images and will include:
- Event Details (Date, Time, Etc.)
- Registration Page
- Donation (Give) Link
- Promotional Efforts (e.g. raffles, giveaways, etc.)
Per Edy and Norma's goals, we will have two campaigns, both focusing on specific functions.
All posts will follow your event style guide - See Style Guide Here
Strategy 1: Promotional Event Marketing
This strategy will focus on promoting registration to the event. We will be posting 2x-3x per week, following market research "best times to post by platform" findings:
Posts
Facebook Posting
Best times: Tuesday, Wednesday, and Friday 9 a.m.–1 p.m.
Best days: Tuesday, Wednesday, Friday
Instagram Posting
Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
We will use a dynamic posting scheme that takes the above data into account. In simpler terms, we will be posting on different days and times that fall within the "best times/days to post". Our vision in doing this is to offset our posts in hopes that we give all of our patrons an opportunity to see these posts.
Stories
We will post a story series 1x per week on Tuesdays or Wednsdays between 11 AM to 2 PM. The Story look and feel will vary, and we will take creative liberty when creating, but we will send you the previews for approval. We will only make small revisions to these stories.
All Posts and Stories will use your official Style Guide as a design reference point.
Strategy 2: Event Countdown
This strategy will focus on counting down the days to the event, starting 12 days out (Tuesday, October 12th, 2021). We will be posting 2x/day for 12 days.
This strategy is designed to build excitement for the event. We will utilize both Posts and Stories - In this case, they will mimic each other.
Day of event: We will be posting all day on October 23rd, 2021. We will begin posting hourly from 9 AM till the event time (6 PM). We will also include a final EVENT PREMIER post at the start time.
Below is a calendar with the official posting schedule. If you have any questions regarding your social media strategy, please reach out to Isaac Ruiz - isaac@iRature.com | 520-777-1564.
Important Links
Official Facebook Event: https://www.facebook.com/events/356405636222499/
Invitation Story
Initial Invite Story
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will repeat this series 2x's. After the second occurrence, we will continue to promote with a Story format using different elements.
Invitation Video Post
Initial Invite Video
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: Invite video will only be posted 1x
VIDEO PENDING
Invite Post
Generic Invite Post
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will cycle this post throughout our promotional efforts.
Suggested Verbiage:
You are cordially invited to PCC’s Virtual Fundraiser Gala
Saturday, October 23, 2021
at 6:00 p.m.
Enjoy this inspiring evening from the comfort of your own home!
Register for this life-saving event TODAY!
pccgive.org/2021-gala-registration
If you would like to give to our life-saving mission visit us at: pccgive.org/2021-gala-give
Your Generosity Saves Lives. Give Today!
Post Style 1
Generic Post
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will cycle this post throughout our promotional efforts.
Suggested Verbiage:
Post-Specific Verbiage
Saturday, October 23, 2021
at 6:00 p.m.
Enjoy this inspiring evening from the comfort of your own home!
Register for this life-saving event TODAY!
pccgive.org/2021-gala-registration
If you would like to give to our life-saving mission visit us at: pccgive.org/2021-gala-give
Your Generosity Saves Lives. Give Today!
Post Style 2
Generic Post
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will cycle this post throughout our promotional efforts.
Suggested Verbiage:
Post-Specific Verbiage
Saturday, October 23, 2021
at 6:00 p.m.
Enjoy this inspiring evening from the comfort of your own home!
Register for this life-saving event TODAY!
pccgive.org/2021-gala-registration
If you would like to give to our life-saving mission visit us at: pccgive.org/2021-gala-give
Your Generosity Saves Lives. Give Today!
Post Style 3
"Save a Life" Post
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will cycle this post throughout our promotional efforts.
The Idea:
We want to use actual images of babies that your organization has saved! This will
- Promote PCC.
- Highlight Real-life testimonies of people you have impacted.
- Promote the event.
- Help potential donors identify as heroes amongst their community. If they can associate where their donations are being spent, they are more likely to give big.
Suggested Verbiage:
Slide 1: Image of baby (Real image of baby your org saved)
Slide 2: Short story of baby/mom journey with PCC
Slide 3: Real stories like (baby's/Mom's name) are made possible through the generosity of people like you. When you give, lives are saved. Join us and be someone's hero today!
Slide 4: Join us on Saturday, October 23, 2021, at 6:00 p.m. for an amazing, life-saving gala event. This night will consist of (ENTER EVENT DETAILS). Order some take-out, grab a glass of wine and join us for a celebration of life. Your participation saves lives!
Register for this life-saving event TODAY!
pccgive.org/2021-gala-registration
If you would like to give to our life-saving mission visit us at: pccgive.org/2021-gala-give
Your Generosity Saves Lives. Give Today!
Style 3 Story
"Save a Life" Stories
Platform: Instagram + Facebook
Date: TBD
Release Time: (dependant on release date)
Recurring: We will cycle this Story throughout our promotional efforts. Mid-week.
Suggested Verbiage:
Slide 1: Image of baby (Real image of baby your org saved)
Slide 2: Short story of baby/mom journey with PCC
Slide 3: Real stories like (baby's/Mom's name) are made possible through the generosity of people like you. When you give, lives are saved. Join us and be someone's hero today!
Slide 4: Join us on Saturday, October 23, 2021, at 6:00 p.m. for an amazing, life-saving gala event. This night will consist of (ENTER EVENT DETAILS). Order some take-out, grab a glass of wine and join us for a celebration of life. Your participation saves lives!
Register for this life-saving event TODAY!
pccgive.org/2021-gala-registration
If you would like to give to our life-saving mission visit us at: pccgive.org/2021-gala-give
Your Generosity Saves Lives. Give Today!
Story Image Samples
